Diamond Property Development is a high-end property development business based in Canberra. Diamonds are known for being a hard-wearing and dependable material, which is the correlation I wanted to be made between this business and the inspiration behind its name.
Brief
To produce a brand and style guide for a specific industry sector successfully communicating to a specified target market. We were required to create the visual branding and full identity system for an envisaged (made up) property development company or property development (single development) based and servicing the local Canberra Region.
Process
The process I undertook for this project was first to specify my target market. Once I narrowed my target market to high-end consumers, I created a logo and branding fit for that market. The next step was to create an in-depth style guide filled with all the information needed such as a logo, full-colour schemes (primary and secondary colours), typography used, illustrations/iconography/patterns if appropriate, and finally examples of promotional photography that would be used.
